Re-shaping the perception of sustainable fashion
Free carbon neutral UK delivery
Say hi to the comfiest undies you ever did see. A classic knicker in super soft cotton with binding around the waist and leg for added comfort, the Low Rise Brief is perfect for lounging around in your pants on the sofa all day – we’re not here to judge.
And the best part? Made in a small fair trade factory in the south of India from 95% organic cotton and 5% elastane, you can sleep easy knowing that the Low Rise Brief is both earth and human friendly. Even the care label has been screen printed inside with GOTS certified dyes.
Based in England, PICO set out to provide ethical, organic, fairtrade, everyday items that can be clearly traced to their source. Each pair of knickers begins its journey as a handful of organic cotton seeds, grown by farmer-run cooperatives in India.
Hang to dry on a clothes line or drying rack. Not only saving energy but preserving the material too.
Machine wash on a regular cycle, we always suggest washing at 30 degrees with an environmentally friendly laundry detergent, if you're in the UK we recommend Ecover
This product has been manufactured using processes that only cause minimal or no harm to the environment.
This product is from a brand that ensures fair wages have been paid to the workers and maintain high social and environmental standards.
At least 95% of the raw material for this item has been produced without the use of chemical fertilizers, pesticides, or toxic chemicals.