Re-shaping the perception of sustainable fashion

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Our collaboration with Ben Howard - Rethinking Merchandise

Our collaboration with Ben Howard - Rethinking Merchandise Our collaboration with Ben Howard - Rethinking Merchandise

We collaborated with Ben Howard on the recent US, Canada and Europe tours to re-design & re-think merch.  The collection was made from high quality recycled and up-cycled materials in the USA, everyone on a fair wage, while using as little of the earths resources as possible.  Reducing, Recycling and Re-using.  All natural materials, non-toxic dyes and soy based inks.

Design Roddy Bow
Drawings by Danny Fox
T shirts made with 100% recycled cotton and manufactured in a fair trade facility in Los Angeles.
Totes from 100% cotton (60% recycled), made in a fair trade factory in China.
A limited run of Italian vintage shirts and silk bomber jackets, embroidered with Noonday Dream.
All photos by Jack Johns