Welcome to Antibad. This has been a year in the making and it's very exciting to share this with you all.
The fast fashion trend has grown at an astounding rate and has left the fashion industry facing a series of fundamental problems; its waste and water consumption making it the second most polluting industry after oil. The launch of Antibad is the culmination of my 10 years’ experience in the fashion industry as a buyer in luxury fashion, and my ambitions to create an accessible alternative for fashion conscious, eco-friendly consumers.
From a personal perspective, I considered myself as a conscious consumer, but the world of business and supply chains can be murky and it became difficult to have confidence in the high street ‘ethical’ range. So from this, Antibad was born, an inspiring alternative to what the high street could offer with complete transparency in the supply chain from source to store.
Antibad offers pieces that look good and do good too, as these criteria needn’t be mutually exclusive.
Thanks for looking! Enjoy,
Founder & Director of Antibad